Plastic waste is a mountain problem that impacts the highest peaks and lowest depths of our planet. 350 million tons of virgin plastic are produced each year, which eventually break down into microplastics. If not intercepted, they enter rivers and waterways disrupting the ecosystems of our oceans.
MADE WITH INTERCEPTED PLASTIC WASTE
The Problem of Plastic Waste: Why We Need To Act Now
Plastic waste is a problem, and innovation is the solution. At adidas, we’re making changes to end plastic waste, and you can join us on the...
How We Turn Plastic Bottles into Shoes: Our Partnership with Parley for the Oceans
Plastic waste is a problem that has been sidelined for too long, and it’s time to turn things around. At adidas, we are changing the game wi...
The Three Loop Strategy: adidas’ Plan To Help End Plastic Waste
As we know, we have a problem: the plastic that is clogging up our oceans, killing wildlife, and poisonously seeping into everything we cons...
THE OCEANS: DEATH BY PLASTIC
Plastic is choking our oceans and destroying our planet. How did we get into this situation, and what can we do to get out of it?