Fueled by our belief, we're creating change through sport to shape a better future for people and the planet.
We will use the power of sport and the resources we have to try and help make the world a better place. We also owe it to the next generation to try to leave this planet in a better shape than it currently IS.
BJØRN GULDEN
Chief Executive Officer
mission
Through sport, we have the power to change lives. Hence why we're committed to make sport equal through greater access, equity and inclusion - while shifting our business to be there for the planet and help protect the places we play.
people
making sport equal
planet
reducing
our impact
people
diversity, equity & inclusion
INITIATIVES
From rethinking materials and developing ways to reduce our carbon footprint, to working alongside local communities on initiatives helping to drive meaningful impact, we’ve taken change into our own hands.
